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The design of Air Jordan 13 was inspired by the cheetah. This should be a kind of praise for Michael Jordan's rapid development on the court like a cheetah. At the same time, it is also a bold attempt to update people’s aesthetic concepts by thoroughly abandoning old design concepts and thus using a rather unique design concept. In the unique design of the Air Jordan 13, we can see a very dynamic body, a cheetah-like sole, and a classic three-dimensional laser logo that changes with different perspectives. Although the design style of Air Jordan 13 that completely blends these unique design elements is still simple, it must be admitted that it can perfectly reflect the design concept. This work of increasing influence is indeed worthy of immortality in the Sneaker culture.