Details
The Jordan brand designer was inspired by the words in Michael Jordan's retired letter, drawing the theme of "Love and Respect" and introducing the unique "Love & Respect" series. It conveys the brand's love for basketball, shoes, and life, and encourages young consumers to bravely pursue love, express love, and feel love. As the main performance element of this series, the designer adopted the deformed design and reflective coating effect on the “Love & Respect” character of the shoe body, so that the “Love & Respect” spirit was uniquely embodied in the product.